Juan was born in Cuba in 1990. He lives between Spain and New York. The model jumped into fame after starting in Tom Ford’s Oud collection advertising campaign. Since then, Juan has not stopped working worldwide with several international brands such as Giorgio Armani, Jean Paul Gaultier, Victorio and Lucchino, Custo, Karl Lagerfeld or Reberto Verino.
He has been featured in magazines such as Risbel Magazine, Forbes, Vanity Fair, Adon Magazine, Esquire, GQ, Glamour Spain, Vogue Spain, among others.
Top Spanish photographers have been charmed by his latin look, these include Xevi Muntané, Gorka Postigo, Sergi Pons, Edu Garcia just to mention a few. In 2017, Betancourt appeared for the first time in television as a competitor in the second edition of Masterchef Celebrity, a gastronomic competition program.