Juan was born in Cuba in 1990, but he lives between Madrid and New York. The model jumped into fame after starring in Tom Ford’s advertising campaign. Since then, Juan has not stopped working worldwide with several international brands such as Giorgio Armani, Jean Paul Gaultier, Massimo Dutti, Victorio and Lucchino, Roberto Verino or Greg Lauren.
He has been featured in magazines such as GQ, Vanity Fair, Risbel Magazine, Forbes, Esquire, Glamour Spain and Vogue Spain, among others. The top Spanish photographers have been charmed by his latin look, these include Xevi Muntané, Gorka Postigo, Sergi Pons, Edu Garcia or Dennis Weber.
In 2017, Betancourt appeared for the first time in television as a competitor in the second edition of Masterchef Celebrity, a gastronomic competition program. A year later, he took part in the film The laws of Thermodynamics directed by Mateo Gil.
Juan Betancourt's latest project has been the launch of his own shirt firm: Nakaru. His first collection was presented in spring 2019, offering bold and wild designs, as well as other more classic and elegant pieces. Its second collection is coming soon.